The Story Behind Lydia & Co
Some brands begin with a product.
Lydia & Co began with a little girl named Lydia.
Founded by Emma and named after her daughter, Lydia & Co was created with a simple idea: to build something meaningful that could grow alongside her daughter.
From the beginning, Emma imagined Lydia & Co as more than a beauty brand. It would be a lifestyle brand inspired by creativity, confidence, self-expression, and the little moments that make everyday life beautiful.
As Lydia grows, the brand will grow with her.
And today, that story begins at your fingertips.
Why Press-On Nails?
We love beautiful nails — but not everyone has hours to spend at a salon.
Beauty should fit into your life, not the other way around.
That's why Lydia & Co started with press-on nails: a simple way to transform your fingertips in around five minutes, wherever you are.
Before dinner. Before a meeting. While travelling. Getting ready for an event. Or simply because you feel like changing your look.
No hours at the salon. No complicated routine.
Just beautiful nails, anytime, anywhere.
Art at Your Fingertips
To us, nails aren't just another beauty accessory.
They're tiny pieces of wearable art.
A new set can reflect your mood, complete an outfit, or give you the freedom to become a slightly different version of yourself for the day.
Minimal. Playful. Elegant. Bold.
Whatever feels like you.
That's the idea behind Art at Your Fingertips — making creativity and self-expression something you can wear every day.
Growing With Lydia
Press-on nails are where our story begins, but they're not where it ends.
Lydia & Co was created to grow alongside Lydia — evolving through different stages of life and exploring new ways to celebrate beauty, creativity and self-expression.
One day, Lydia will be old enough to know that a brand carrying her name has been growing beside her all along.
Until then, we'll keep creating little pieces of beauty for everyday life.
Lydia & Co — Beauty, Anytime. Anywhere.